Mega Goy

“Mega Goy” is a critical and humorous product series that reflects the struggles and challenges faced by non-Jews in Israel. These products were born from true stories — mine and those of people living on the seam between Jewish and Israeli identity; a seam where people live who are not recognized as Jewish according to religious law, yet see themselves as Jews — an inseparable part of the society, culture, language, and everyday life here. It is a complex reality, stretched between deep emotional belonging to the place and a bureaucratic system that imposes barriers, conditions, and tests. A seam where belonging is not merely a personal feeling, but also a matter of status, approvals, and documents that dictate who is allowed to belong — and who is not. Mentored by: Amit Trainin,Rotem Biksenspaner