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Visual Communication Final Project

Rotem Shadur

054-9215252
rotwem@gmail.com
www.linkedin.com
אינסטגרם

rotwem

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Rotem Shadur

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present progressive

An aesthetic-emotional-technological experiment exploring the role of observation in constructing reality, based on the idea that reality is, in many ways, an invention. We all keep trying: waking up, making an effort, going to sleep, and repeating—despite the possibility that none of it really matters (sorry for the spoiler: we all die eventually). The project is an interactive experience controlled by the user’s gaze, revealing a dual dialogue: I want and I try! vs. Why? It looks like a game—but isn’t. It magnifies the absurdity of truly observing. Mentored by: Ronel Mor, Nir Shaked

  • Application
  • Digital
  • Identity
  • Red
  • Body
  • Technology
  • White
  • Graphic design
  • Black
  • AI
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בצלאל בוגרי/ות 2025

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