Visual Communication
Final Project
Rotem Shadur
present progressive
An aesthetic-emotional-technological experiment exploring the role of observation in constructing reality, based on the idea that reality is, in many ways, an invention. We all keep trying: waking up, making an effort, going to sleep, and repeating—despite the possibility that none of it really matters (sorry for the spoiler: we all die eventually). The project is an interactive experience controlled by the user’s gaze, revealing a dual dialogue: I want and I try! vs. Why? It looks like a game—but isn’t. It magnifies the absurdity of truly observing. Mentored by: Ronel Mor, Nir Shaked